A content specialist evolved into an online marketing generalist.
Somewhere between a geek and a daredevil.
Affable. Curious. Zealous. Creative. Adaptable.
I have over 12 years of experience in internet marketing. My professional journey in this field started with content writing for a travel website in 2011 (when quality articles began to help get indexed on Google).
From content writing, I moved on to Google Adwords (yes, it was called that back in 2012). With these Google organic and paid skills, I became Head of Content. It is where I added Social Media marketing to my list of skills.
From B2C companies to a B2B industrial manufacturer where I last worked at; my skills today range from handling paid ads, increasing organic traffic and engagement, creating videos to designing landing pages with basic knowledge of HTML/CSS.
What I do & use
Content strategy (website and social media)
Write articles, ad copy, product desccription
Produce short videos (concept, script, editing.)
Manage and monitor website content
Build simple landing pages
Site audit, on-page content optimization
Keyword research, web traffic analysis
Set up and handle email campaigns
Competitive research, market research
Manage paid campaigns (Google, LinkedIn, Meta)
Website & Content Management
Content Creation
Research & Analytics
Social Media
CRM & Email Campaigns
Others