Head of Content

KMN EyeCare | klinikmatanusantara.com

A well-known eye hospital in Jakarta with Indonesia's most leading technology in eye care industry and internationally trained eye doctors. We focused on local campaigns during my period of working there.

  • Led a team of 2 (a social media admin and a graphic designer)
  • Wrote and published medical long-form articles and press releases, with certified doctors’ approval.
  • Responsible of social media: created social media strategies, produced videos and different content format, increased engagement
  • Responsible of the website SEO (keyword optimisation, page audits, and more).
Eye doctor examining patient eyes after LASIK surgery

KEY ACHIEVEMENTS:

  • Increased Instagram engagement growth of almost 200% within 4 months
  • Brought the website to Google's page 1 for a list of targeted keywords specific for LASIK and Cataract surgeries, Glaucoma and other eye diseases, and more, within 3 months.