Global Online Marketing Specialist

Serac-Group.com

B2B Packaging Machinery Manufacturing Group headquartered in France, with subsidiary offices in United States, Malaysia, and Brazil. A very niche market with a customer buying journey that takes 6 months in average (500K - 5mio USD equipment).

• In charge of all online marketing campaigns and initiatives, both organic and paid, in the Group and Subsidiary levels (social media, emails, webinars, virtual showroom, Google ads, LinkedIn Ads and more)
• Assisting the Group Chief Sales Officer
• Creating snack content (videos, carousels, etc) and working with vendors for other content creation

KEY ACHIEVEMENTS:

• Set up Serac' first webinars, virtual showroom, landing pages and localised website in China.
  
• 118% more new subscribers on Serac YouTube, doubled total followers on LinkedIn.
  
• Specific Asia campaigns: Growth of 23% in new projects and 335% in new contacts.
  

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