Online Marketing Specialist

Independent Contractor for Serac Inc, USA

Developed and executed an online marketing strategy to enhance ​brand visibility in North America and generate leads. Focused on ​leveraging past performance and internal capabilities to meet ​business goals.

• Planned and managed monthly paid campaigns on LinkedIn Ads, Google Ads, ​and Microsoft Ads.
• Created video content for LinkedIn and YouTube, highlighting Serac machinery ​and technology.
  
• Developed webpages, email campaigns, advertorial articles, promotional ​banners, and more.
  
• Monitored and analyzed campaign performance, providing regular KPI reports.
  

KEY ACHIEVEMENTS:

• Increased web users by 150% in the US and 400% in Canada
  
• Grew LinkedIn followers by 300%, diversifying geographic reach.
  
• Achieved Top 3 Google Search rankings for key industry terms.
  
• Boosted web-to-lead conversion rates in the US, contributing to over 20% of global leads.
  
• Increased sales opportunities by 60%, measured by USD value, from web leads.